In a landmark deal, Yohani becomes the first artist signed to PopIndia, the new Reservoir Media and PopArabia joint venture, securing full publishing representation across India and the broader South Asian and MENA markets.
Reservoir Media officially launches PopIndia this year, unveiling its Mumbai based subsidiary with a mission to sign and develop regional talent across publishing and recorded music. At the center of this launch stands a historic announcement: Yohani becomes PopIndia’s first signed artist, marking a major milestone for both the company and the Sri Lankan star’s expanding global footprint.
PopIndia builds on the success of PopArabia and extends Reservoir’s emerging markets strategy into one of the world’s fastest growing music territories. Led by Reservoir Executive Vice President of International and Emerging Markets Spek, and supported by newly appointed Head of Operations Ray Ahmed, the subsidiary brings world class publishing, rights management, and music supervision capabilities to India and its surrounding regions.
Yohani’s signing covers her catalog to date as well as future works, positioning her as a global songwriter and sync ready artist with the backing of Reservoir’s international infrastructure. Known for her rise from YouTube covers to worldwide recognition after “Manike Mage Hithe,” Yohani has since become a sought after voice in Indian cinema, contributing to films such as The Legend, Thank God, An Action Hero, and Dhamaka. In 2023, she released her debut studio album Kella to critical acclaim and continues to tour internationally.
In her statement, Yohani reflects on the significance of the partnership, describing PopIndia and Reservoir as a creative home grounded in belief, support, and long term vision. Spek echoes this sentiment, identifying Yohani as “the real deal,” an artist whose reach across the South Asian diaspora makes her an ideal first signing for PopIndia’s mandate to elevate regional voices globally.
The partnership also positions PopIndia to oversee Reservoir’s relationships with leading Indian acts including DIVINE and Gully Gang Entertainment, expanding the company’s influence across the subcontinent while offering Yohani direct access to a growing ecosystem of collaborators and opportunities.
A new subsidiary. A defining signing. A step into global publishing for one of South Asia’s most dynamic voices.
A milestone that sets the tone for PopIndia’s future and Yohani’s next creative era.
Related articles
About Outright Play
Outright Play is a full-service management, publishing, and entertainment company with a mission to turn artists into extraordinary icons and a vision to take culture to the world.
Outright Play accelerates the professional trajectories of artists through strategic development and representation. The company seeks out new realities, integrates expertise, and brings people together to do the best work of its time in entertainment.
Taking culture to the world.
Press, Bookings & Partnerships
- Company background, vision, and team: outrightplay.com.
- Press, bookings, and partnership enquiries: hello@outrightplay.com.
- Management — Outright Play: @outrightplay · www.outrightplay.com
- Production — Outright Media House: @outrightmediahouse · www.outrightmediahouse.com
- Phone: +94 77 696 9666 · +94 78 519 1919 · +94 77 833 5868
- How we collect and use personal information: Privacy Policy.
- Terms governing use of our website and services: Terms of Service.
- Additional legal and policy information: Legal policies.
- Images and video on this page may be resized or compressed for the web; colours and framing may vary by display.
- Dates and details reflect information available when this story was published and may be updated later without a separate notice on this page.
