Outright Play

Blog

ENTREPRENEURSHIP AND VENTURES

Pettah Effect Begins: Yohani Enters a Long-Term Creative Partnership

Yohani joins a long-term creative partnership, bringing her voice and vision to a new wave of homegrown performances.

With creative lead Dilanjan Seneviratne, Yohani begins shaping the visual and sonic direction of her artistry, joining the core team that will continue to evolve into a larger creative venture.


Yohani takes an important step in her artistic journey today as she begins a long-term creative partnership with Dilanjan Seneviratne, marking the quiet start of what the team calls the Pettah Effect. This collaboration brings together Yohani’s developing musical identity and Dilanjan’s growing experience in visual direction, creating a space for deeper experimentation across sound, story, and style.

Their work so far has felt natural, shaped by shared instincts and an interest in exploring what modern Sri Lankan creativity can look and sound like. Now, with a more defined partnership, the two are setting the groundwork for a consistent creative language — one that blends music, visuals, and brand building into a unified direction.

Day to day, the collaboration is hands-on and fluid. Sessions move between concept sketches, recording drafts, location scouting, and early brand discussions. Yohani is learning how every choice — from color to tone to framing — influences how her music is understood. The process is giving her the space to understand her own aesthetic from the inside out.

Around them, a small but committed team is forming, contributing ideas, shaping content, and helping set the rhythm of this emerging creative unit. While still in its early stages, the partnership carries a sense of intention. It feels like the beginning of something with room to grow.

For Yohani, this moment signals a shift. Her work is no longer happening in isolation. She is now building within a team, shaping a vision, and strengthening the foundation of her long-term artistic identity.

A new creative chapter begins, with a partnership built on clarity, curiosity, and shared ambition.


Related articles : 

https://www.themorning.lk/articles/28909

About Outright Play

Outright Play is a full-service management, publishing, and entertainment company with a mission to turn artists into extraordinary icons and a vision to take culture to the world.

Outright Play accelerates the professional trajectories of artists through strategic development and representation. The company seeks out new realities, integrates expertise, and brings people together to do the best work of its time in entertainment.

Taking culture to the world.

Press, Bookings & Partnerships

  1. Company background, vision, and team: outrightplay.com.
  2. Press, bookings, and partnership enquiries: hello@outrightplay.com.
  3. Management — Outright Play: @outrightplay · www.outrightplay.com
  4. Production — Outright Media House: @outrightmediahouse · www.outrightmediahouse.com
  5. Phone: +94 77 696 9666 · +94 78 519 1919 · +94 77 833 5868
  6. How we collect and use personal information: Privacy Policy.
  7. Terms governing use of our website and services: Terms of Service.
  8. Additional legal and policy information: Legal policies.
  9. Images and video on this page may be resized or compressed for the web; colours and framing may vary by display.
  10. Dates and details reflect information available when this story was published and may be updated later without a separate notice on this page.

Recent stories

Outright Play Drives Creative Direction for Aadarei Rollout

Brand Collaborations

Outright Play Drives Creative Direction for Aadarei Rollout

1 April 2025

“Numba Inna Thana” Visual Arrives with Aadarei Aesthetic

Music Videos

“Numba Inna Thana” Visual Arrives with Aadarei Aesthetic

31 March 2025

Yohani Releases Aadarei — A Soulful Follow-up to Her Bold Debut

Studio Albums

Yohani Releases Aadarei — A Soulful Follow-up to Her Bold Debut

1 March 2025

Aadarei Launches with Private Listening Session at ITC Ratnadipa

Major Milestones

Aadarei Launches with Private Listening Session at ITC Ratnadipa

1 March 2025

Yohani Joins PopIndia as First Signed Artist Under Reservoir Media Partnership

Brand Collaborations

Yohani Joins PopIndia as First Signed Artist Under Reservoir Media Partnership

1 February 2025

Yohani Teams Up with Outright Play on New Genre Hybrid Teasers

Collaborations

Yohani Teams Up with Outright Play on New Genre Hybrid Teasers

1 December 2024

More from outright play stories